Prasoon Joshi, India’s Ad Guru started his advertising career with one of the world’s leading agencies, Oglivy & Mather in Delhi. After working for 10 years, he became a creative star and rose to be the Executive Creative Director of the Mumbai office. In 2002, he joined McCann-Erickson as National Creative Director and by 2006, he was regional Creative Director of South and South East Asia.
His highly acclaimed advertisements include the below campaigns:
1) Sach dikhate hain hum – NDTV India
2) Abhi toh main jawaan hoon – Saffola
3) Alpenliebe, Chlormint – LG, Marico
4) Thanda matlab Coca-Cola – Coca-cola
5) Happydent
Other award-winning advertising campaigns include-
1) Asian Paints
2) Cadbury
3) CNN IBN : India Rising
4) Vacao Scooty
5) Close-up
6) Ponds
7) ING
8) Coke : Ummeed wali dhoop
9) Close-up
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Public-service campaigns include:
- Breakthrough Trust’s Anti-HIV Campaign
- Pulse Polio
- National Literacy Mission: child education films
- UN Millennium Goals: Anti-Poverty Campaign
- Anti Child Abuse
- Cancer Patients Society: against tobacco consumption
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