What Are The Factors That Determine Brand Equity?

Brand equity:

• Definition:-

According to adward tauber band equity means, “the incremental value of a business above the value of its physical assets due to the market position, achieved by its brand & the extension potential of the brand.”

Factors determining brand equity:

• Brand loyalty.
• Brand name awareness.
• Perceived Quality of the brand.
• Brand association.
• Other proprietary Brand assets.