International Marketing Important Question Bank 2014 – Score Education

Concepts: 

• International Marketing [2]
• Trading Blocs [38]
• Principles of GATT [46]
• MNC’s [55]
• Transport Packaging [71]
• Handling Marks [83]
• Turnkey Contracts [169]
• Counter Trade [170]
• Greenfield Strategy [173]

LONG ANSWERS

Q.1         International Business Environment [16}

Q.2         Trade Barriers [29]

Q.3         Export Costing methods [104]

Q.4         Incoterms [128]

Q.5         Selecting Potential Markets [181]

SHORT NOTES

• International v/s Domestic Marketing[11]
• David Ricardo’s Theory [14]
• GATT v/s WTO [54]
• Tariff v/s Non-Tariff Barriers [65]
• Specific v/s Ad Valorem Duty [66]
• Essentials of Good Packaging [77]
• Role of IIP [79]
• Role of Overseas Distribution Channel[88]
• Factors Determining Price [99]
• Export Pricing [100]
• Break Even Pricing [122]
• DEPB Scheme [139]
• APEDA [147]
• Fiscal Incentives [149]
• Market Skimming v/s Market
• Penetration [155]
• FOB Price v/s CIF Price Quotation[156]
• Forms of Direct Exporting [161]
• Indirect exporting [164]
• Contract Manufacturing [167]
• Management Contracting [168]
• Market Selection Process [186]
• Direct v/s Indirect exporting [193]

BOOKS REFERRED:- INTERNATIONAL MARKETING by Sunny Fernandes RISHABH PUBLISHING HOUSE(RPH) Second Edition