100 crore club is the latest trend of counting a film as hit & super hit. It is an unofficial designation formed by the trade & the media related to films that have net Rs100 crore or more in India deducting entertainment tax. As of 2012, 100 crore is the new benchmark in the industry for a film to be declared hit. And those film that crosses 100 crore mark are considered to be part of “elite strata” in the Bollywood community.
Firstly the Bollywood indications of success were “Silver Jubilee” (Films running for more than 25 weeks) “Golden Jubilee” (Films running for more than 50 weeks) & “Diamond Jubilee” (Films running for more than 75 weeks) However some Bollywood stars such as Arshad Warsi said “I Find the whole idea of 100 crore as stupid. How can every film releasing lately do a business of 100 crore all of a sudden? Instead of this, we need to concentrate on making good films instead” & many trade analyst say that now-a-days 100 crore mark is very easy to reach with the increase in rates of tickets & tripling the prints & number of theaters in which films are released.
In 1940s the 1 crore was the benchmark for the industry which was set up by movie Kismet in 1943. Which was increasing day by day & in 1970’s the trend of 25 crores was started & in 1990s the trend increased to more than 75 crores & it was in 2008 when first Bollywood movie crossed 100 crore in India & that was Aamir Khan’s “Ghajini” & it was Aamir Khan’s movie again to cross the 100 crore mark & set the new record for 200 record which by broken by Shahrukh Khan’s “Chennai Express” that crosses 300 crores at the box-office & by the end of 2013 this record was also broken by Aamir Khan’s “Dhoom 3”.
Some experts say today’s main motive is to make money & not in the quality that is why the grade of Bollywood films is getting down. So if money making is the reason than we are not far from that time that 1000 crores will be a benchmark in the industry.
BY VARSHA CHACHAD
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