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A retailer was dismayed when a competitor selling the same type of product opened next-door to him, displaying a large sign proclaiming “Best Deals.”
Not long after that, he was horrified to find yet another competitor move in next door, on the other side if his store. It’s large sign was even more disturbing—”Lowest Prices.”
After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door. It read,
“Main Entrance!”
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A mother relayed this experience, “I was driving with my three young children one warm summer evening when a woman in the convertible ahead of us stood up and waved. I was so surprised to see she was stark naked. As I was reeling from the shock, I heard my 5-year-old shout from the back seat, ‘Mom! That lady isn’t wearing a seat belt’!”
Marketing moral: See? It’s all in the perspective. How do you look at your marketing problems?
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What’s a telemarketer’s favorite song?
Answer my call, maybe
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What movie features a marketer stuck on a deserted island?
Web-Cast Away.
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While sitting at your desk, make clockwise circles with your right foot. While doing this, draw the number “6” in the air with your right hand. What direction is your foot going now?Â
Marketing moral: Focus, focus, focus!
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Two women were shopping. When they started to discuss their home lives, one said, “Seems like all John and I do anymore is fight. I’ve been so upset I’ve lost 20 pounds.”
“Why don’t you just leave him then?” asked her friend.
“Oh! Not yet.” the first replied, “I’d like to lose at least another fifteen pounds first.”
Marketing moral: Ya gotta have a goal!
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Why did the marketing couple decide not to get married?
Because they weren’t on the same landing page.
By Amit B
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