Cadbury India Ltd.- An Overview
Mission – “Cadbury in every pocket”
Subsidiary of Cadbury Schweppes
Market Leader in Chocolate segment
Chocolate consumption in India – 160 gms,
Advanced countries 8-10 kgs.
History of Company
1948 – Incorporated
1967 – Five Star and Gems
1977 – Change of name
1984 – Launching of Dairy milk
1987 – Launched Enriche Brand
1995 – Perk, 1998 – Picnic
2001 – Buyback of Shares
BCG MATRIX
| STARFive Star
Perk Crackle |
QUESTION MARKChocki, Celebrations, Temptations |
| CASH COWDairy Milk
Bournvita, Eclairs |
DOGSGoogly
Gems |
RECENT DEVELOPMENTS
3.1.2003 Cadbury has introduced Cadbury Heroes
Nestle has picked up 6 % of Cadbury’s share over 2 years
Trading in securities of Cadbury has been suspended w.e.f 10.12.2002 since the public shareholding has fallen below 10 %
Cadbury to make a final offer to acquire balance 10 % stake for Rs 500 per share.
Cadbury’s unit will be global outsourcing base for parent
Cadbury has bought Pfizer’s confectionary category to set up a base in the oral care category.
Cadbury India Ltd has reported a net profit of Rs 216.20 million for the period June 17, 2002 October 06, 2002 as compared to Rs 182.50 million . Net Sales has increased from Rs 1964.10 million to Rs 2179.40 million.
32 Comments