Explain The Meaning of Advertising

Advertising:

Advertising is defined as any paid form of non-personal communication about an organization, products, service or idea by an identified sponsor.

   There are several reasons why advertising is such an important part of many marketers IMC programs like:

1. Advertising is still the most cost effective way to reach large audiences.
2. It is also a valuable tool for building company or building brand equity.

• Advertising can be used for creating favorable unique images & for a brand.