What Are The Disadvantages Of Advertisement On Radio?

Disadvantages of advertisement on Radio:

• Only audio no virtual show:

It is the biggest limitation of radio that it is only an audio medium & lacks the visual impact.

• Less attention:

Often the listeners play radio only as ‘background’ & rarely pay full attention to the advertisement being aired.

• Less quantity of audience:

Most of the radio stations register low average listeners for an advertiser to achieve the acceptable reach & frequently, high repetition of advertisement is required, there by pushing the costs up.

• Difficult research and checkout of effectiveness:

Not sufficient listener’s research is available for important listener categories.