POINT-OF-PURCHASE ADVERTISEMENT:
Marketers put attractively designed message in innovative ways at the point where the purchase is to be made like departmental stores, super store, and chemist shops.
         The most common ways the advertisers tap at the point of purchase are:
- Putting banners
- Hangings
- Baskets
- Stickers
- Posters
The pop advertisement is aimed at hitting just before the action stage in the consumer decision making process.
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