Explain The Importance of Public Relations (PR)

Importance of PR:

The importance of PR because:

• Complex structure of industry.
• Communication Revolution.
• Keen competition
• Emphasis on Employee Relations
• Development of Literacy & Education
• Need to communication clearly & truthfully.

• Complex structure of industry:

Due to the increasing complex structure of industry & its growing remoteness there is a need of PR.

• Communication Revolution:

It has brought in a sea change emphasizing the need for the service of PR & communication experts.

• Keen competition:

The increase of competition & more in the change of the global economic perspective has imposed a regard for public opinion & an urgent need for public support.

• Emphasis on Employee Relations:

PR can minimize misunderstanding & promote good relations among all who work in the organization.

• Development of Literacy & Education:

Due to development of literacy & education in the third world countries there is more & more demand from the public for facts & information pertaining to the corporate state or service sectors.

• Need to communication clearly & truthfully:

Due to growing communication, it has to be ensured that all public communication is genuine & not misleading.

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