1. Facilitates planning.
2. Spotting of trends
3. Tapping marketing opportunities
4. Correct decision making
5. Growing consumer expectations
6. Consumerism
7. Complexity
8. Increase in competition.
9. Information explosion
1. Facilitates planning.
2. Spotting of trends
3. Tapping marketing opportunities
4. Correct decision making
5. Growing consumer expectations
6. Consumerism
7. Complexity
8. Increase in competition.
9. Information explosion
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