PPT presentation of unit 1 for subject : Strategic Management.
BMS III SEMESTER
 University Examination 75 Marks
Descriptive 60; Case 15
Internal Assessment 50 Marks
25 Marks
Total 100 Marks
Objectives:
To equip the students with management policies and strategies at entry level to develop conceptual skills in this area as well as application in corporate world
Unit I
- Business Policy – Meaning, Nature, Importance, Case studies
- Strategy – Meaning, Definition
- Strategic Management- Meaning, Defination, Importance of Strategic Management
- Process & Levels of strategy and concept and Importance of SBU’s
5. Strategic Intent – Mission, Vision, Goals, Objective, Plans
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