| Sr. No. |
Modules / Units |
| 1 |
Introduction to Business Environment |
|
- Business: Meaning, Definition, Nature & Scope, Types of Business Organizations
- Business Environment: Meaning, Characteristics, Scope and Significance, Components of Business Environment
- Micro and Macro Environment: Definition, Differentiation, Analysis of Business Environment, SWOT Analysis.
- Introduction to Micro-Environment:
- Internal Environment: Value system, Mission, Objectives, Organizational Structure, Organizational Resources, Company Image, Brand Equity
- External Environment: Firm, customers, suppliers, distributors, Competitors, Society
- Introduction to Macro Components: Demographic, Natural, Political, Social, Cultural, Economic, Technological, International and Legal)
|
| 2 |
Political and Legal environment |
|
- Political Institutions: Legislature, Executive, Judiciary, Role of government in Business, Legal framework in India.
- Economic environment: economic system and economic policies. Concept of Capitalism, Socialism and Mixed Economy
- Impact of business on Private sector, Public sector and Joint sector
- Sun-rise sectors of India Economy. Challenges of Indian economy.
|
| 3 |
Social and Cultural Environment, Technological environment and Competitive Environment |
|
- Social and Cultural Environment: Nature, Impact of foreign culture on Business, Traditional Values and its Impact, Social Audit – Meaning and Importance of Corporate Governance and Social Responsibility of Business
- Technological environment: Features, impact of technology on Business
- Competitive Environment: Meaning, Michael Porter’s Five Forces Analysis, Competitive Strategies
|
| 4 |
International Environment |
|
- International Environment –
- GATT/ WTO: Objective and Evolution of GATT, Uruguay round, GATT v/s WTO, Functions of WTO, Pros and Cons of WTO.
- Globalization: Meaning, Nature and stages of Globalization, features of Globalization, Foreign Market entry strategies, LPG model.
- MNCs: Definition, meaning, merits, demerits, MNCs in India
- FDI: Meaning, FDI concepts and functions, Need for FDI in developing countries, Factors influencing FDI, FDI operations in India,
- Challenges faced by International Business and Investment Opportunities for Indian Industry.
|
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