Service Marketing for SEM 5 TYBMS Nov 2016 EXAM

Services Marketing

Unit 1

1. What are the unique features of services and how different is the same from goods
2. What are the factors contributing to growth of service sector in India
3. How are services classified
4. What are the key challenges in marketing services and how are they overcome
5. What are the factors influencing the consumer behaviour for services
6. How are services positioned
7. Elaborate the product service continuum and service marketing traingle

Unit 2

1. Elaborate 7 Ps of service marketing with any specific sector
2. Elaborate the service flower with any specific sector
3. How is pricing done in services
4. What is the role of service blueprinting
5. What are the advantages of services branding

Unit 3

1. What are the various approaches to improve service quality
2. Explain the GAAP model with help of any sector
3. Explain the SERVQUAL model with an example
4. How is service quality measured
5. Strategies to balance the gap between demand and supply of services

Unit 4

1. What are the factors favouring international marketing strategies
2. What are the elements of transnational strategies
3. What are factors favouring transnational service strategies
4. Explain some recent trends in service marketing in hospitality, healthcare and banking sector
5. What are some ethical issues in service marketing

Text books recommended

1. Sheth Publications:- Arun Pujari,
2. Vipul Publications:- Romeo Mascarenhas

For any further clarifications, please feel free to contact Prof Vipin Saboo. You can whatsapp him on 9820779873.

Source:- Vipin Saboo Tutorials