Media Planning Subject Important Questions Bank for TYBMS SEM 6 April Exam Paper 2017

Media Planning

Unit 1

1. What are the features of mass communications
2. What is the scope of media planning
3. What are the elements of media planning
4. Elaborate the role of media in business
5. Explain the media planning process
6. Concepts:- Reach, Frequency, GRP, CDI, Pulsing, CPRP, CIB listership, TRP, ADMAR
7. What are the factors that you consider while selecting a media mix
8. What are the factors that influence media planning decision
9. Role of media planner
10. What are the sources of media research

Unit 2

1. Explain the steps in formulating the steps in media strategy
2. What are the advantages and disadvantages of newspapers as a source of media
3. Critically evaluate TV as a media source
4. Critically evaluate radio as a media type
5. What are the advantages and disadvantages of OOH media
6. Explain the new trends/tools of media
7. Elaborate the factors affecting media mix

Unit 3

1. Explain the various factors that affect media budget
2. Explain various methods of setting media budget
3. Elaborate the media buying process
4. What is a buying brief and what are its critical component
5. What are the various types of negotiation strategies in media buying
6. What are the factors that affect scheduling of media
7. Elaborate on the patterns and strategies to schedule media to create maximum impact

Unit 4

1. Concepts:- Cumulative reach, descrete reach, Average OTS, stickiness index, Radio metrics, TAB, SOV, GI, Selectivity index,
2. How to evaluate television buys
3. How to evaluate print buys
4. How to evaluate other media buys

Text books recommended

1. Vipul Publications
2. Sheth Publications

For any further clarifications, please feel free to speak to Prof Vipin Saboo on 9820779873