Strategic Management
Paper pattern:-
Q1. Objectives (15 marks)
Q2. Full length questions (2 sets of 2 questions each. Attempt any one set)
Q3. Full length questions (2 sets of 2 questions each. Attempt any one set)
Q4. Full length questions (2 sets of 2 questions each. Attempt any one set)
Q5. Short notes (3 of 5)
Unit 1
- What is business policy and discuss the features of the same
- Why do we require a business policy (function/importance)
- Define strategy and explain the process of strategy
- Elaborate the importance of strategic management
- What are the different levels of strategy
- What is a SBU and what are the features of the same
- What are the importance of SBU
- What is a mission statement and what are the benefits of the same
- Differentiate between objectives and goals
Unit 2
- What are the steps in strategic formulation
- What are the factors that affect environmental analysis
- What is the need for environmental scanning
- Elaborate the steps in SWOT analysis
- Elaborate the types of corporate level strategies
- SN on backward, forward, divestment, international, cost leadership and differentiation strategy, finance, marketing strategies
Unit 3
- What are the various modes of strategy making
- SN on BCG, GE models and Porter 5 force model
- Strategy formulation vs strategy implementation
- What are the steps in strategy implementation
- What is the role of functional policy
Unit 4
- What are the steps in strategic evaluation
- What are the different techniques of control
- What are the types of synergies
- What are the importance of synergies
- What are features of change management
- What are the factors effecting the cause of resistance to change
Text books recommended
- Sheth Publications,
- Vipul Publications
Please note:- These are a list of important and must do questions, however the whole syllabus needs to be done well.
For any further clarifications, please feel free to contact Prof Vipin Saboo on 9820779873 (whatsapp).
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