Rural Marketing SYBMS Question Bank 2019

Rural Marketing

Disclaimer: Please note that these question banks are important questions to be done, however the whole syllabus must also be revised.

Paper pattern:-

Q1. Objectives (15 marks)

Q2. Full length questions (2 sets of 2 questions each. Attempt any one set)

Q3. Full length questions (2 sets of 2 questions each. Attempt any one set)

Q4. Full length questions (2 sets of 2 questions each. Attempt any one set)

Q5. Short notes (3 of 5)

Unit 1

1. What is the scope of rural marketing
2. What are the opportunities in the rural markets in India
3. Elaborate the measures taken by the government to develop rural market
4. Bring out the latest trends in rural markets in India
5. Elaborate on the profile of rural markets in India
6. What are the problems of rural markets and how can we overcome the same

Unit 2

1. Differentiate between rural and urban customer
2. What are the unique features of a rural customer
3. What are social and the economic factors that are changing the face of rural markets
4. What are the social and cultural factors that are affecting the rural customer

Unit 3

1. Explain the relevance of marketing mix for rural customer
2. Explain 4 As in rural marketing mix
3. What is the importance of branding and packaging in rural marketing
4. What is the issue of fake branding in rural markets and how to overcome the same
5. Explain some pricing strategies for rural markets
6. How is segmentation done for rural markets

Unit 4

1. Who are the types of intermediaries in the rural markets
2. SN:- Public Distribution systems, HAAT and mandi, 
3. Elaborate the distribution system of FMCG companies with examples
4. What are the unique strategies to manage distribution in rural markets
5. What are the key challenges in rural communication
6. What are the various types of mass media to reach out to rural markets

Text books recommended

1. Sheth Publications, 
2. Vipul Publications