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Marketing & General Sr. No                                Topic 001 Comprehensive study on social media and its role in marketing 002 Facebook – understanding role in social marketing 005 Comprehensive study to understand marketing of brands 007 Evaluation of marketing strategies adopted by GYMS & CLUBS 008 Analyzing Media buying and selling proportions 012 Understanding basics of live entertainment industry 015 Category evaluation – Chocolate 016 Advertising Maniac 017 Does Advertisement reflect the trend or create it? 018 Advertising evaluation – Airtel VS Vodafone 019 Impossible is nothing – Adidas 020 Advertising after globalization 021 Evaluating advertising effectiveness of Raymond 022 Advertising ethics and viewers perception towards surrogate advertisement 023 Videocon – evaluation of after sales service 024 Agriculture marketing – bringing prosperity through tactics 025 Agriculture scenario in 21st century 026 Express yourself 027 Ambush marketing 028 Evaluation of consumer preference towards wafer chocolates 029 Customer study on Amul milk VS non branded milk in Baroda city 030 Amul – Taste of India 031 Factors affecting males to buy cosmetic and beautification products 033 strategic overview of travel and tourism industry in india 034 Airtel – towards glory 035 2010 CWG and cost to country’s prestige 036 Indepth analysis of consumer perception towards Health food drink 037 Understanding consumer buying behaviour towards ACER computers 038 Telecominism – a study on telecom sector and advances 039 Garment industry – an youthful insight 041 Coffeepreneur 043 Women role in advertising 044 Advertising and women exploration 045 Gauging retail penetration of AMUL beverages 046 Anchor – complete electrical solution 047 Indian animation and gaming industry 050 Benefits of display to retailer – study of super value store 051 Brand analysis – Bisleri vis a vis competitors 052 Brand bachhan 054 Brand perception Raymond – complete man 055 Pepsi and coke -brand positioning strategies 056 Branded furniture market 058 Building a brand from scratch
059 Evaluating business environment in paint sector 060 Its cartoon time – study on cartoon channels 061 Understanding CB at shoppers stop 062 Study of online CB 063 Study of CB towards branded shoes 064 Consumer behaviour – a tool for marketing 065 Consumer buyer behaviour towards television 066 Understanding consumer behaviour 067 Study of shopper buyer behaviour at Reliance fresh 068 Reliance fresh and consumer buying behaviour 069 Hero Honda bike and consumer buyer behaviour 070 Todays Ball pen – consumer buying behaviour analysis 071 CBB- Mobile handsets 072 Cosmetics – How does it sale – a CBB analysis 073 Celebrity endorsement – a prespective 074 Celebrity endorsement in India 075 Cellular marketing 076 Coca cola – evaluation of marketing strategies 077 Coffee-marketing and finance 080 Gamut of Indian airlines industry 081 Traveller perception towards various airlines 082 Comparative analysis of Airtel & Vodafone 083 Comparative analysis of Samsung electronics Vis a Vis competitor 084 Indian telecom sector – focused study on Airtel VS Vodafone 085 Comparative analysis of Bisleri versus competitors 086 Comparative edge of reliance fresh customer loyalty programme 087Â Comparative study of Nestle confectionary products Vis a Vis competitors 088 Gauging consumption pattern of juices & soft drinks 089 Market share of HUL vending products vis a vis competitor 090 Comparative study of retail outlets – Croma & Vijay sales 091 Mc Donalds VS Jumbo King 092 Comparative analysis of coke & pepsi 093 Nestle sunrise coffee – competitive analysis 094 Competitive edge to investor by marketing and brand positioning in entertainment industry 095 Comprehensive study on Reliance fresh 096 CB and perception of women towards Lakme 097 A study on consumer durable industry 098 Consumer perception of Global & local brand in Indian retail industry 099 Food goers perception towards Ruby Tuesday and feedback on loyalty programme 103 Analysis of consumer preference towards Nestle and Cadbury chocolates 104 Consumer perception towards Frooti 107 Consumer purchase behaviour towards diamond 109 Corporate grooming 111 Buyers perception towards HCL computers
112 Creating a nation without poverty through business 113 Advertising creativity 115 Critical evaluation of online admission system 116 Nokia VS Samsung 117 Customer preference – Asian paints 118 Response towards advertising of Airtel & Vodafone 119 Customer satisfaction at shoppers stop 120 Customer satisfaction of titan watches in Mumbai city 121 Comparative analysis of vijay sales and sony mony 122 Dabbawala employee satisfaction survey 123 Dabur marketing strategy – pleasure and delight 124 RC cola – designing & implementation of plan 125 HUL tea and coffee business – distribution strategy 126 Electronic marketing 127 Analysis consumer buyer behaviour towards Anchor white tooth paste 128 Electronic shopping 129 Ethics in advertising – Dilemma or reality 131 Event planning and management 132 Events and celebrity management 133 Managing event – a perspective 134 Event management 137 Chorus calling 139 Fly high 140 LCC analysis 141 Global footwear industry 142 Franchising 144 Future of luxury brands in India 145 Future of marketing & PR 146 Game Industry 147 Garment industry – scope & trends 148 Godrej – Years of glory 149 Dubai- Gold & jewellery destination 150 Green marketing 151 Healthcare & hospital management 152 Holocaust 154 IATA 155Â Identifying factors that favourable purchase decision at Reliance fresh 156 Image profile analysis of leading brands of tooth paste 157 Impact of advertising of consumer goods on customer brand preference 158 Study impact of advertising on brand preference of aerated drinks 159 Impact of celebrity endorsement on overall brand 160 Understanding concept of celebrity endorsement 161 Impact of CWG on urban development of Delhi 162 Impact of TV commercial on consumer behaviour 163 Incredible India – Evaluation study in selected overseas market 164 Health food drinks – still developing or developed
165 Indian aviation sector – analysis and future challenges 166 Indian greeting card industry – Archies 167 Indian Rural consumer – changing 24×7 168 Indian tourism industry 169 Industry analysis – Print media 170 Innovative marketing 172 IPL – Gauging trends 173 IPL- an unscripted soap opera 174 IPL-the birth of cricketainment 175 IT in agriculture 176 Leverage of the brand & brand extensions – Kellogs case analysis 177 LG consumer durables & dealer development 179 Maggi brand extension & repositioning 180 Management in managing brand 182 Managing advertisement and celebrity endorsement – a case of Pepsi 183 Market analysis of everyuth dermacare range 184 Product analysis of pure it 185 Market status of Reliance fresh 186 Marketing mix of Hero & TVS 187 Marketing strategies of 5 star hotels 188 Bisleri-Marketing tactics 189 Marketing of TIGER beer in Mumbai 188 Study of Marketing strategy of Maruti Udyog limited 189 Marketing strategies to sell club membership-acres club 190 Marketing strategies adopted by premium hotels 191 Marketing strategy of Coke & Pepsi 192 KFC marketing strategy 197 Media broadcasting 199 Micro analysis of AMUL and GCMMF 200 Mineral water industry and consumer perception towards Bisleri 201 Multilevel marketing 202 Mumbai as a tourist destination 203 Nestle – Good food, good life 204 Strategic brand management – Nestle Juices 205 Network marketing 207 Niche marketing 208 Nivea-comfortably crème 209 Occasion management & planning 210 Onjus- squeeze to please 211 Onjus – Story of brand failure 212 Online selling trends of branded shoes and apparels in India 213 OOH-catching customer on the move 214 Outdoor advertising – the future media tool 215 Outsourcing industry in india 217 Packaged atta industry – setup of flour mill 218 Packaging as a tool for sales man
219 The Parle G story 220 Performance of Indian Cement Industry- the competitive landscape 221 Political Mania 222 Preference level of consumers towards brand Bisleri 223 Understanding print Media 224 Consumer perception towards spice telecom 225 Promotional aspects of toothpaste and its effects on CBB 226 Pros and cons of celebrity marketing 227 Public utility services – a study of public transport in Mumbai 228 Evaluating – Radio advertising 229 Radio Listeners 230 Radio advertising & listeners perception towards radio 231 Age of Radio – catching travelers on the go! 232 Radio & advertising 233 Real estate – changing scenario 234 Fresh from the farms – reliance fresh 235 Reliance retail store operation at HUBLI 236 Dove – Its your skin 237 Restaurant Industry In India – Trends & opportunities 238 Retail concept 239 Retailer perception & view towards Bisleri 240 Role of advertising 241 Social media – marketing myopia 242 Rural adverting – catching rural consumers 243 Rural marketing – strategy for Indian villages 244 What does Rural say? 245 Sales & distribution effectiveness – Asian paints VS Nerolac paints 246 Sales & distribution network of ultratech cement 247 Sales promotion with respect to television industry 248 Studying cases on sales promotion 249 Scope of tourism in India and its impact on Indian economy 250 Segmenting shoppers behavior 251 Is service sector indias road to economic growth 252 Role of services in economy 253 Shoppers stop – customer delivering values 254 Social marketing activities and generating brand loyalty and brand awareness 256 Social networking sites 257 Sports apparels 258 Sports management – special outlook to football management 259 Sports marketing – IPL 260 Staying ahead in market place – analyzing strategies of P & G 261 Sports retailing in India – constraints, barriers and way forward 264 Concept of strategic management 266 Analysis of Anti pepsi buyer behavior of retail outlets 269 Study of brand preference towards Men’s wear
270 Study of CBB at reliance fresh 271 Study of consumer behavior on sports attire 272 Study of consumer preference towards Nestle & Cadbury chocolates 273 Study of consumer preference towards Frooty 274 Study of consumer preference towards wafer chocolates 275 Study of dealer behavior in marketing paints 276 Study of OEM and Replacement tyre segment for Maruti Swift 277 Study of Rural marketing – HUL ways 279 Study of Indian watch Industry and marketing strategy of Titan watches 280 Success of Walmart and entry in Indian market 281 Surrogate advertisements 283 Tea market – a background study 284 Teen marketing 285 Textile industry – things unknown 286 Titan watches – brand repositioning 287Â Effect of various strategies adopted by different companies in implement green marketing 288 Tourism sector – evaluation 289 Tourism scenario – MP 290 Tourism scenario – Rajasthan 291 Towards understanding online purchase behavior 292 Traditional techniques of health management through Yoga 293 Travel and tourism – a strategic analysis 296 Ultratech cement 297 The structure of brand 298 Understanding consumers online shopping and purchase behaviours 299 Influence of brand name on consumer decision – Brand Honda 300 Use of technology as a new medium for marketing 301 Understanding CB for Brand development 302 Videocon television – a brand analysis 305 Water and waste water management system 306 Consumer electronics market 308 Building construction and its management 311 Management TIPS from epic Mahabharata 312 Mahabharata – Indian management way 313 Evaluation of Mumbai-Pune expressway corridor 314 Vijay Mallya – A Bon Vivant 315 Analyzing consumer preference towards coffee 316 Apple- an overview 317 Brand apple – its different 318 Brand audit of Kingfisher beer 319 Analyzing brand awareness of Airtel 320 Building brands 321 Brand building through celebrity endorsement 322 Brand equity 323 Brand extension
325 Brand rejuvenation 327 Branding strategy of HUL 328 Effectiveness of brand strategy of Britannia biscuits 329 Evolution of apple inc 330 Fashion stanza – from fashion to brands 331 Overview of fashion industry 332 Strategic brand management 333 Toon branding 334 Customer satisfaction towards TITAN watches in Bilaspur city 335 Disaster management and its effects on services 336 Eco friendly life style 337 Eco-friendly nature 338 Eco conservation 339 Natural calamities affecting services – Disaster management 340 A study on Vedic approach to management 341 A study on tourism in UP 342 An interpretation and correlation of Mahabharata in todays management 343 Analysis of power sector (electricity) 344 Bandra-worli Sea link 345 Branding countries 346 Carbon credit – in response to climate change 347 Child labour – food for thought 348 After sales service – Maruti Indus motors Calicut 349 An overview of TATA motors 350 Consumer perception towards auto brands 351 Analysis of two wheeler industry 352 Auto fuel 353 Auto industry – compact car segment 354 Auto industry and customer satisfaction survey of maruti 355 Determination of automobile industry 356 A look into after sales service provided by auto sector 357 Brand loyalty towards maruti 358 Business report on Rajpath Hyundai 359 Consumer behaviour of airtel 360 Cement industry analysis with respect to ultratech cement Ltd 361 City gas distribution in Mumbai – an analysis 362 A perspective towards coal mining 363 Comparative study of Hero motors with bajaj automobiles 364 CBB and brand loyalty in consumer durable products 365 Analysis of consumer perception towards automobiles 366 Consumer satisfaction survey towards TVS apache 367 Corporate communication – a view 368 Customer relationship advancement in banking sector 369 CRM in banking sector 370 CSS of maruti motors 371 CSS Hyundai motors – lakshmi Hyundai
372 Dabbawala 373 Diamond industry – sectoral outlook 374 Digital distribution of films in India 375 Disaster management 376 Eco-friendly construction 377 Eco-friendly hotels 378 Effect of crude oil on developing nation 379 Effect of reforms in development of India 380 Effect of consumer behaviour towards purchase of refrigerators 381 Fiat-glory of 50 years 382 Measurement of Hyundai motors after sales service 383 Customer satisfaction towards Hyundai motors vis-à -vis competition 384 Fisheries sector 385 Green marketing – how to cash in with ecological niche marketing 386 Healthcare and hospital management 387 Hindu yogi – science of breath 388 History of Ayurveda 389 A view at Hyundai motors VS maruti 390 impact of recession on exports of textile industry 391 impact of travel and tourism sector on indian economy 392 Incredible India 393 India as a HUB for auto component industry 394 India travel & tourism sector 395 Indian airlines 396 Indian automobile industry 397 Indian call center 398 Indian industrial policy and global competition 399 Indian liquor policy 400 Indian luggage industry: VIP & Samsonite 401 Indian oil sector 402 Indian two wheeler industry 403 Integration of green marketing in automotive industry 404 Analysis of key buying factors affecting purchase of two wheelers 405 Knowledge management – an insight 406 Knowledge process outsourcing 407 Logistic and supply chain industry in India – current status 408 Marketing strategy of two wheeler dealers 409 Maruti Udyog limited 410 Medical tourism in India 411 Merger of Jet airways & Air Sahara 412 Meru – rely on us 413 A study on MSEDCL 414 MIS 415 Mumbai – metro – moving the masses 416 Mumbai water supply system 417 Outsourcing industry in India
418 Ownership – difference between entrepreneur and 9-5 employees 419 Phillip Morris 420 Potential of CNG as fuel for vehicles 421 Public transport system in Mumbai 422 Ratan Tata – an undisputable entrepreneur 423 Real estate – rise & fall 424 Understanding real estate business 425 Supply chain management 426 Scope of luxury cars in India 427 SEZ 428 Slum rehabilitation authority 429 Social security and labour welfare in india 430 Sources available for exports 431 Customer satisfaction at MGF Hyundai motors 432 Marketing overview at Hyundai motors 433 Time management – developing a time investment strategy 434 Trade union 435 Brand management – two wheeler industry 436 Waste management 437 Wind energy – unbeatable source of energy 438 Working of logistics company 439 Yoga- a perfect balance 440 Export potential of spices from India to UK 441 India’s top brand in cigarettes – gold flake 442 Comparative study of airtel post paid plan vis-à -vis competitor 443 Comparative study of mobile services provided by Vodafone and other telecom services 444 A study on ERP in production 445 A study on Indian information sector 446 A study of retail in India 447 A study on consumer preference towards branded jewellery 448 Airtel at brief 449 Analysis and consumer perception towards new generation retail outlets 450 Analysis of current market scenario with respect to Nokia & Samsung 451 Analysis of Indian telecom sector – focus study on airtel & Vodafone 452 Building construction and its management 453 Overall view of cargo operation of Indian airlines 454 CB towards internet data card of vodafone 455 CBB towards purchase of internet data card and reliance infocomm 456 Changing scenario in real estate sector 457 Comparative marketing strategies of Vodafone and airtel 458 Construction management 459 CBB towards branded shoes 460 Consumer perception towards global and local brands in Indian retail industry 461 Consumer perception on mobile postpaid connection of airtel
462 DHL logistics 463 E-buisness 464 Environmental scan RIM 465 Future prospects of polyester yarn 466 Internet marketing as a tool 467 Internet marketing – an overview 468 Mall retailing – a perspective 469 Marketing strategies of airtel and reliance infocomm 470 Price volatility in cotton yarn industry: Lessons from India 472 Real estate in India 473 Retail or hyper market 474 Retail store formats and layout 475 Retail – a study 477 Strategic analysis of ICD & CFS 479 CBB towards different mobile brand handset 480 Study of consumer sales promotion on apparel retail store 481 Supply chain management 483 Vodafone customer satisfaction survey 484 Manufacturing of yarn & its uses 485 SCM and challenges in sourcing from international scenario 486 Economic growth of Mumbai metropolitian region 487 Economic instruments for sustainable road development 488 Changing consumer trends 489 The Story of walmart 490 Advertising – its way 491 Herbal shampoos- understanding Ayur shampoo 492 A study on dabur lemoneez 493 Frequent flyer programme 494 Marketing of tobacco to women – global perspective 495 Understanding business environment 496 Business process outsourcing 497 Television broadcasting industry 498 Car market and buying behaviour – a study of consumer perception 499 Evaluating cigarette industry – and smoker perception 500 Overview of Vietnam domestic market for airline industry 501 Business research on health food drinks 502 A study on operations management 503 Consumer perception towards toothpaste 504 Benchmarking 3M against competitors 505Â Feasibility Study of 3M Products in Value Added Services in Cars and Bikes 506 Study of brand awareness towards ACER computers 507 KPO & empower research 508 Handicrafts and handloom corporation of India – Export perspective 509 Hindustan coca cola Ltd-a perspective 510 IOC- study the XTRAPOWER Fleet Card Program 511 Working of an advertisement company and advertisement recall
512Â Gauging sales potential of diesel engine sales in Rajasthan – Eicher motors 513 Ice cream industry – Dinshaw icecream 514 Marketing strategies of colgate Palmolive LTD 515 Ethical marketing in consumer oriented world-challenges 516 ITC way 517 A study about organization – Reliance communication 518 Study supply chain strategy of reliance polymer and reliance fresh 519 Benchmarking 3M services vis-Ã -vis competitor 520 Exploring opportunities for travel guru 521 Exploring 26 July 2005 and approach in disaster management 522 AD Mania 523 Advertising in financial institution 524 After sales service 525 Ambush marketing – an evolution 526 AMUL – taste of India 527 AMUL ice creams – real milk real ice cream 528 Building brand through events 529 Brand rejuvenation 530 Brand story of surf excel – daag ache hai 531 Building brand online (digital brands) 532 Cadbury – the real taste of life 533 Cadbury marketing strategy 535 A study on CEAT tyres 536 Market analysis of price trends in cement industry 537 Marketing report on Hindustan Coca-cola Ltd 538 Colgate VS Pepsodent 539 Consultancy marketing 540 Consumer durable in India – An analysis 541 Do controversies build brand image 542 Cooperatives – a ban or boon? 543 Customer relationship management 544 Building customer loyalty 545 Dabur Chawanprash 546 Monitoring diamond market in India 547 Diversification 548 Embroidery – a thoughtful insight 549 Ethics in advertising 550 Event management 551 Game industry 552 Game theory 553 Rural telecom – gyan ganga project 554 Parallel economy – Hawala system 555 Integrated marketing communication 556 India China economy 557 India vision 2020 558 Indian hotel industry
559 Restaurant marketing – strategy for establishing restaurant 560 I-marketing 561 Creativity based design 562 Knowledge management – an insight 563 Lifestyle & luxury retailing 564 Logistics in warfare and military operation 565 Mc Donalds – a paradigm 566 Growth of telecom services in India 567 Marketing mix of domestic airlines 568 Marketing of IT enables services 569 Branding – a perspective 570 Medical tourism 571 Wireless world of commerce – M commerce 572 MTNL marketing strategy 573 Mumbai infrastructure – perspective 574 PR in LIC 575 Product patening – pharmaceutical industry 576 Product identity and feasibility 577 Publicity stunts 578 Reliance infocomm – a new way of life 579 Reputation management 580 Sales promotion 581 Sampark – mitaye dilon ki duniya 582 Siemens – an overview 583 Source pierrer – you drink therefore you are 584 Tata indicom – marketing strategy 585 TOI marketing strategy – print media 586 Trade blocks 587 Transforming Mumbai into world class city 588 Service section management – travel & tourism 589 Waste management 590 Analysis of wine industry 591 Effectiveness of lifestyle and luxury retailing 592 Russia – a country overview 593 Competitive analysis – gamut of Indian airlines industry 594 Competitive analysis – domestic airlines industry 595 Its ambush strategy 596 Celebrity branding 597 Child abuse – a perspective 598 Marketing strategy of Samsung 599 CRM – an insight 600Â Customer satisfaction – comparative analysis between vijay sales & sony mony 601 Dabawala – precision to the most 602 Marketing strategy of travel & tourism 603 Disaster management
604 Radio move 605 Supply chain management 606 Special economic zone 607 Compact car segment 608 SRA 609 Domestic tourism 610 Logistic in Indian railway 611 Logistics of Mc Donalds 612 Mineral water 614 Relationship marketing 615 Retailing – a study 617 Services in hotel industry 618 Maha Mumbai – special economic zone 619 Small car segment 620 Competitive analysis – domestic airlines 621 Application of Indian ethos in Management 622 Bandra worli sealink – a perspective 623 Customer loyalty 624 Floriculture sector in India 625 Hotel marketing mix – Leela 626 Advertising of Cadbury Dairy milk 627 Reinventing Indian postal services 628 Industrial psychology 629 Insurance advertising 630 DLF IPO success – pre and post evaluation 631 Liberalization policy 1991 632 Mall retailing – identifying right mix 633 Money laundering – aspect to illegal money transaction 634 Multilevel marketing 635 Power crisis in Maharashtra 636 Organized retailing 637 SCM – a case analysis 638 economic development in India – role of small enterprise 639 the rising elephant – benefits of modern trade to indian economy 640 Sugar sector 641 Adonis – business plan for beauty salon 642 BEST – Service sector management 643 Blue Dart Logistics – a perspective 644 Brand extension – an insight 645 Vishal retail business strategy 646 BPO – the competitive advantage 647 Celebrity advertising – Mine field or gold mine 648 Celebrity endorsement in India 649 Cement sector overview – focus and ACC valuation 650 Competitive analysis of companies in real estate sector 651 Digital distribution of films in India
652 Health information technology 653 Indian calling – contact center industry 654 IETS -BPO industry in India 655 A study on Levis 657 A report on garment industry – Madura garments 658 Market prospect for salt Industry 659 Monopoly – Indian railways 660 Restructuring of Indian railways
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