Special Studies in Marketing Prelims Questions 2012

PRELIMINARY EXAMINATION

00000012 / 2325 / 0005 / BMS / Special Studies in Marketing (SSM) / V Semester / Marks 60 M      / 2.00 Hrs.

Note:

1. Attempt both the sections on same answer sheet
2. All the questions are compulsory in Section I and attempt any three questions from Section II
3. Figures to indicate right will give you full Marks

SECTION I

Q1. Concepts                                                                                                                                                             15

1. Consumer Behavior
2. Decision Making
3. Motivation
4. Break even Method of Budgeting
5. Publicity

SECTION – II – MARKS – 30  (Any three)

Q3. Explain the different buying behavior of consumer                                                                             10

Q4. Explain Maslow’s hierarchy of needs                                                                                                    10

Q5. Explain 5 M’s of Advertising                                                                                                                 10

Q6.Short Notes                                                                                                                                              10

a)      Diffusion Process

b)      10 golden rules of integration

c)      Define Ad agency & functions of each department

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