Market research v/s marketing research.
| Sr.no. | Points | Market Research | Marketing research |
| 1. | Meaning | Market research directly relates to market situation i.e, size, location, market competion and features of customers. It provides details about the market for decision-making and policy framing. | MR is a systematic and comprehensive study of different aspect of marketing including current marketing problems and challenges for decision –making and policy framing. |
| 2. | Nature | Market research is a branch of marketing research. | MR is one branch marketing information system. |
| 3. | Scope | The scope of market research is limited to the study of market or market situation. | The scope of marketing research is wide as it covers all aspects of marketing. |
| 4. | Type of term | Market research is narrow term as it relates to one aspect of marketing. | Marketing research is a wide term as it covers all aspects of marketing |
| 5. | Objective | Market research is undertaken in order to deal with the problem and challenges relating to different aspect of market such as competition and consumer needs. | Marketing research is undertaken in order to study varied type of marketing problem such as product line, marketing mix, advertising, packaging, branding and so on. |
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