Difference between International and Domestic Marketing
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International Marketing |
Domestic Marketing |
| 1. Meaning | It refers to those activities which results into transfers of goods and services from one country to another. | It refers to those activities which results into transfers of goods and services inside the country itself. |
| 2. Barriers | International trade is characteristics by tariff and non tariff barriers. | Domestic marketing has no such restrictions. |
| 3. Currencies | It involves exchange on the basis of different currencies. | It involves exchange in the basis of same currencies. |
| 4.Government   Interference | Exchange takes place under government rules and regulations. There is high degree of government interference. | Government in interference is zero or minimum only incase of essential commodities. |
| 5. Culture | Trade should be done taking diverse into consideration. Even things like colour combination can be affect the trade. | Culture does not affect in domestic marketing. |
| 6.Mode of Payment | Letter of credit is normally as mode of payment. | Cash, Cheques, DD’s are the most common. |
| 7.Mobility of Factors of Production | Factors of Production are relatively immobile as compared to domestic marketing. | Domestic Trade enjoys greater mobility in factors of production. |
| 8. Competition | International Trade is subject to intense competition. | Competition is not as intense as it is in international marketing. |
| 9. Documentation | International Marketing is subject to complex documentation | Domestic trade does not involve much of documentation. |
| 10. Risk | International Marketing is subject to high risk. Political, foreign exchange risk, bad debt risk are few of them. | Domestic Marketing is also subject to risk but not as high as international marketing. |
very nice description…