Forging – Type of Parasitic Marketing

Often a major event has a name, logo, or other insignia identifying it. Unauthorized persons use these insignia, or insignia, which are sufficiently similar to the authentic insignia to cause confusion. In this form of parasitic marketing the ambush marketer misleads the public into thinking that he is an authorised sponsor or contributor associated with the event.

Example:

During the Football World Cup Collins, a beer company used the marks associated with the World Cup and was promoting tickets. FIFA fought the case in an Irish court and won the case against Collins.