Audio and Visual PR Tools

This division includes any audio or audio/visual presentation or program which serves a

public relations objective.

1.            AUDIO PRESENTATION

Any sound-only program, including telephone hot lines and other recorded messages, radio programs, public service announcements and audio news releases.

2.            AUDIO/VISUAL PRESENTATION

Any internal or external audio-visual presentation using still illustrations, with or without sound, using one or more projectors.

3.            FILM OR VIDEO

Any film or video which presents information to an organization’s internal audiences.

4.            VIDEO NEWS RELEASE

Any film or video prepared and released to the media as a news item, article or feature story on behalf of a sponsoring organization.