| Consumer market sales promotions | Trade sales promotions | Sales force sales promotions
 |
| Price discounts | Off-Invoice Allowance | Sales contests |
| Price pack deals | Buying allowance | Incentives |
| Rebates/refunds | Display and advertising allowance | Awards and prizes |
| Continuity programs | Buy back allowance | Premiums (gifts) |
| Coupons | Bill back allowance | Sales meetings |
| Samples | Count and recount
allowance |
Training |
| Contests and sweepstakes | Slotting allowance | Sales manuals etc. |
| Premiums and advertising specialties | Merchandise allowance | |
| Free trials | POP displays | |
| Brand placement | Cash rebate | |
| Event sponsorship | Free goods | |
| Product warranties | Trade coupons | |
| Exchange offers | Dealer listing | |
| Internet promotions | Dealer loaders | |
| Low interest financing | Sales contests | |
| Free service camps | SPIFFS (push money) | |
| Incentives | ||
| Sales training programs | ||
| Trade shows |
Techniques of Sales Promotions
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