Brand Essence v/s Tagline

BRAND ESSENCE VS. TAG LINE

Brand essence represents the identity while tag line represents the brand position. The function of essence is to communicate and energize those inside the organization while tag line’s function is to communicate with the external audience. Brand essence is timeless or for a long period of time while the tag line has a limited life. Brand essence is relevant across markets and products whereas the tag line is more likely to have a confined arena.