Advantages/Merits Of Desk Research:
(1) Easy and quick: Desk research is easy and quick as required information is available from different agencies and sources -internal and external. Time in data collection is reduced in desk research as available data are used for research purpose.
(2) Economical: Desk research is economical as information can be collected easily through libraries or by paying subscriptions. This reduces the expenditure on research activity.
(3) Reliable data available: The data available in published form are generally reliable as they are collected by responsible agencies and institutions. This brings accuracy to the conclusions drawn through desk research.
(4) Absence of interviewee’s bias: The published data are factual and away from interviewee’s bias. Naturally, the information available is more reliable/dependable.
(5) Convenience: Desk research is convenient as it relieves from the botheration of field investigation, tabulation, analysis and so on.
(6) Suitable to small firms: Desk research is convenient in the case of small firms and non-profit organisations.
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