Consumerism in India: The new wave


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Growing consumerism would be a key driver for organized retail in India. Several Demographic trends are favorable for the growth of organized trade.

 

  • Rapid income growth: Consumers have greater ability to spend.
  • Increasing Urbanization : Larger urban population which values convenience coupled with higher propensity of the urban consumer to spend
  • Growing young population : Growth of post liberalization maturing population with the willingness to spend (attitude)
  • Tendency to spend now v/s save earlier. Consumers willing to borrow for current consumption

 


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