Planning a crisis response

Planning a crisis response

After the crisis communications team is assembled, under the leadership of the crisis manager, the team is responsible for immediately:

•  Planning a crisis response and ensuring its execution
•  Establishing communications strategies to address the crisis situation (for example, selecting an appropriate spokesperson)
•  Allocating responsibilities to the crisis communications team members
•  Identifying crisis situation response tactics to be implemented by others (employees or external individuals)
•  Monitoring the media via the public relations team

The crisis manager must ensure, at all times that the crisis response is being executed by the crisis communications team as well as additional employees and external individuals.