Corporate Chains:
These are revolutionised and opposite form of single ownership style. Under this type of ownership structure an individual or corporate owns only many retail outlets. The reason of associating corporate with the word chain is these all retail outlets works in an associated manner whereby the working of each and every outlet is similar in each and every aspect whether it be the quality of the product, location, physical evidence, promotional strategies or pricing strategies.
Corporate Chains carries various benefits along with it such as Synergy (where one + one will make 3), size is bigger as compare to individual retail store, Good customer database, efficient supply chain, employment to large number of individuals discounts; offers; gift coupons; etc could be given to the customer as huge discount is avail from the manufacturers on bulk buying.
Corporate chains could operate in various formats of retail store like discount stores (Subhiksha), hypermarket (Hypercity Mall), supermarket (Big Bazaar), and speciality store (Food bazaar) etc.
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