Marketing Attributes of The Transportation Sector:
A Comparative Study of Public and Private Bus Services on Mumbai – Pune Segment
Abstract
The objective of this study was to map the general customer profile travelling between Mumbai and Pune via road transport. Related marketing attributes like advertising, customer preferences, ticketing were also studied and a comparison made between private and public bus services on this segment. The data was then analysed separately and relations made between responses to similar questions in the two questionnaires. This gave an insight into the discrepancies between customer sentiment and providers’ response to their demands. Suggestions have been made to remove any such incongruities.
Two questionnaires were administered – one catering to the passengers travelling on the Mumbai-Pune segment and the other to the bus service providers. Respondents were interviewed mainly at the Dadar bus depot trying to keep the sample as diverse as possible. The underlying finding of the study has been the fact that introduction of Shivneri buses has tilted the balance heavily towards the side of MSRTC however continuous creative evolution in the market is required from their side to hold on to this lead.
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