TYBMS Sem 5 Important Question Bank 2010

Hello Friends,

Question Bank –Service sector Management

10 mks-
1) 7 Ps of Banking, Insurance, Tourism, Hospital and Transport.
2) Service Sector – Introduction/ Definition, Factors for growth, Characteristics, Classification
3) Service marketing Triangle
4) Service Quality Dimensions / TQM in services
5) Distinguish b/w goods and services
6) Use and importance of technology in services

Short notes-
1) Branding in services
2) Service Recovery
3) Service Guarantee
4) Benchmarking
5) Service Gaps Model
6) Flowcharting
7) Flower of services

Concepts-
1) Product service continuum
2) Moment of Truth
3) Service Blueprint
4) Service Mapping
5) CIT (critical incident technique)
6) Service leadership, vision, mission, innovation
7) Customers involvement in services

QUESTION BANK – SPECIAL STUDIES IN MARKETING

10 marks:-

-IMC

-Advertising agency – definition, types and functions

-5 M s of Advertising

-Advertising Budget- Factors and Methods

-Define consumer behaviour. Explain the factors affecting Consumer behaviour. Explain any two models of consumer decision making process.

-Media planning – definition, process, different types

-Sales promotion – tools

– Methods of testing advertising effectiveness

Short Notes-

Factors affecting consumer behaviour, DAGMAR Model, AIDA Model, Media scheduling, media buying, motivation theories, age and family life cycle (FLC),  branding strategies, PR advertising, E-commerce, marketing communication process (aaker and myers model), USP, Internet as a tool of advertising

Concepts-

Reach , Frequency , BDI,GRPs, TRP, Brand Image, Brand Personality, Brand equity and Brand Fatigue,

10 marks:-

1) Business Ethics – Definition, features, different theories (technological and deontological ethical theory)

2) Explain the concept of 7 code of conduct and state the measures to improve ethical conduct of business? (v.imp)

3) CSR – Definition, different ways and obstacles, initiatives, advantages, limitations, arguments against CSR

4) CSR – responsibility of business of different stakeholders, CSR at workplace with reference safety and security measures

5) Ethical problems in global marketing, ethical issues in advertising, ethical principles in environment

6) Corporate Governance – Definition, objectives, Features

7) Mention the disclosure requirement as per companies Act 1956 and clause?

Short Notes–

1) Concept of Dharma

2) Agency theory of corporate governance

HUMAN RESOURCE MANAGEMENT QUESTION BANK-

1) Definition and meaning, scope, functions, objectives, areas covered, activities, importance in recent years of HRM.

2) Challenges, evolution/trends of HRM

3) Traits/characteristics of the workforce

4) Personnel policy manual and personnel philosophy

5) Distinguish between HRM and PM

6) Define HRP. Importance, factors affecting, process and barriers to HRP

7) Forecasting techniques

8 ) Concept on Managerial Succession Planning

9) Requirements/ requisites for successful HRP

10) Participative Management –  Importance, scope and ways

11) Define Job Analysis and process of Job Analysis.

12) Concept of Job Description and Purpose of Job Analysis

13) Methods of collecting Job data

14) Concept of Job design, ergonomics and placement

15) Define Job Evaluation and process, methods of Job evaluation.

16) Recruitment – definition, importance, purpose and factors

17) Orientation – Definition, purpose, programme

18) Importance of Industrial Relations and Trade Unions

19) Performance Appraisal – Objectives and Methods

20) Factors influencing employee remuneration

F.M. IMPORTANT PROBLEM TOPICS MARKWISE.

Topics – Marks

(1) Working Capital -15 / 10

(2) Capital Budgeting – 15 / 10

(3) Cash Management -10

(4) Business Restructuring -10

(5) Receivable Management -5

(6) Cost of capital- 5

(7) Capital Structure- 5

(8) Leverages- 5

Theory Questions-

1) Explain the objectives of financial Management

2) Long term and short term sources of finance

3) Functions of financial manager

SSF IMPORTANT PROBLEM TOPIC MARK WISE

Topics – Marks

(1) Term Loan- 15 / 10
(2) AS – 11 15 / 10
(3) Hire Purchase – 10
(4) Lease – 10
(5) EVA / GVA – 10
(6) AS – 17 – 5
(7) AS – 30 – 5
(8) ESOP –  5
(9) Sweat Equity-  5
(10) IPO – 5
(11) AS – 22 –  5

Important Theory Questions-
Concepts-
Sweat equity
Flash report
Derivatives
Underwriting
Pari passu charge
Mutual funds
Book building
Spot exchange rate
Financial instruments
Credit rating
Lead banker
EVA
Moratorium period
IPO

5 marks:-
Functions on merchant bankers
ESOP
AS-30
Segment reporting
Role of SBI
Functions of credit rating agency
Functions of stock exchange

Logistics Question Bank

Importance of logistics management;
Operating objectives of Logistics;
Logistics Competency;
Three Cs ;
3rd Party Logistics;
4th Party Logistics;
Evolution of Lgx and SCM;
Concept of Extended Enterprise;
Bull Whip Effect ;
Customer service and dimensions of customer service;
seven R’s of customer service;
Perfect Order;
Demand forecasting – Types of demand;
Forecasting methods;
Which Mode of transport to be used;
Deciding on Specific carrier selection;
Intermodal operators;
Transport infrastructure;
factors that influence transport economics;
Vehicle turn around time;
hidden costs in Transportation;
Warehouse Functionality;
Warehouse Design Criteria;
Basic Warehousing Decisions;
Advantages of Public Warehouses & Private Warehouses;
Deciding The Number Of Warehouses;
Deciding on Centralized or Decentralized warehouses;
Points to be considered while deciding a Warehouse location ;
Importance of packaging;
Types of packaging;
Concept of Unitization;
Palletisation;
Containerization;
Material Handling – Basic Principles of Material Handling ;
Material handling equipments;
Inventory Functionality;
Service level;
Fill Rate;
Fixed order quantity system;
Economic Order Quantity;
responsive organization;
Kanban;
Selective Inventory Control;
Quadrant Technique;
Information System ;
levels of information;
Information functionality;
Principles of Logistics Information;
Internal and External information system;
Objectives of Performance Measurement;
Internal Performance Measurement;
perfect order;
External Performance Measurement including bench marking;
Total cost-analysis;
Activity-Based Costing;
Mission Based Costing ;
Milk Runs;
Nodal points in distribution system

P.S. These are the likely questions for exams but not the only questions to be studied for exams. So, make it a point you know these questions well as well as cover the other topics.