Guidelines For Selling Services

Guidelines For Selling Services

1)         It is personal relationship rather than the service itself that results in satisfaction

2)         Buyer’s confidence in the seller’s ability to deliver the results is important – hence make a strong impression of competency, sincerity, and honesty.

3)         As what is sold is intangible – indirect selling techniques have to be adopted (Hotels selling tour programmes)

4)         As word of mouth is important – building up a favourable is image is essential.

5)         A service provider sells “services” and not just a single service – hence ability to customise the service offering is important (Jain food in Air-lines Hotels etc)

6)         Public relations becomes important – particularly in industries where advertisement cannot be used as a promotional tool like Hospital industry.