Treat employees as customers:
If employees feel valued and their needs are taken care of, they are more likely to stay with the organization. Many companies have adopted the idea that employees are also customers of the organization, and thus basic marketing strategies can be directed at them. The products that the organization has to offer its employees are a job and quality of work life. To determine whether the job and work life needs of employees are being met, organizations conduct periodic internal marketing research to assess employee satisfaction and needs.
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