Strategies to deal with Inventory in hotel industry:
The nature of demand for hotel services is more – less seasonal. In case of peak seasons, the demand is much greater than the supply capacity. However in case of off seasons the demand is very less as compared to the potential supply. This is more relevant in case of hotels located at places of tourist attraction like Matheran and Mahabaleshwar.
During off-season; hotels can tie-up with some agencies like travel and tourism agencies. These agents play a key role in recommending services to the customers and can form an important distribution channel. Also hotels can design attractive packages and schemes to attract customers. The best example of this is the Taj.
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