Inseparability of Bank Marketing
Inseparability is that characteristics of a product that cannot be separated from creater-seller of a products. This means that whenever a product is sold a service is also attached with it. Like for e.g. if you buy a room in a hotel to stay for 2 days then the receptionist, the waiters all have their service attached with it. But this is only possible when the hotels have customers to stay inn and the hotel owner has mangers, waiters etc. to provide them services. Thus, services when provided should have both the accepter as well as seller. Then it is known as inseparable.
There are basically 3 types of services.
(i) Co- production: where the service provider and the customer work together to produce services. Bank service where if a customer wants to withdraw cash then both need to be present.
(ii) Isolated production: the part of service that is done outside to an organization. Services of TELE-BANKING.
(iii) Self Service production: uses the equipments of the service providers and self serve it. Services of ATM.
59 Comments