Promotion Strategies

1.  Offer an immediate inducement,

2.  Cause customers to try a product,

3.  Persuade customers to buy again,

4.  Introduce a new product or build a brand over time.

5.  Promotion Can‘t:

6.  Create an image for a brand,

7.  Compensate for a lack of advertising,

8.  Do much to compensate for a negative image,

9.  Reverse a sales decline.