The hidden truth of markets in cause related marketing is the combination of welfare activity plus increase in sales. It is one of the techniques that marketers use to gain market share for their product or service.
For example: a product by ITC group i.e long book and all available in market plus its include a donation for children.
The comany is Imperial Tobacco Company, a main core business is of tobacco but it has to diversify hotel business now.
Marketers use this tool to get business for the company and also to build up the image of social responsible business.
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