Identifying a Company’s Strategy

A company’s strategy is reflected in its actions in the marketplace and the statements of senior managers about the company’s current business approaches, future plans, and efforts to strengthen its competitiveness and performance. Once it is clear what to look for, the task of identifying a company’s strategy is mainly one of researching information about the company’s actions in the marketplace and business approaches. To maintain the confidence of investors and Wall Street, most public companies have to be fairly open about their strategies. Except for some about-to-be-launched moves and changes that remain under wraps and in the planning stage, there is usually nothing secret or mysterious about what a company’s present strategy is.