Reference links:
http://www.managementparadise.com/knt.nallasamygounder/documents/5536/brand-equity-of-nokia/
http://www.managementparadise.com/forums/marketing-management/16088-project-brand-equity.html
Reference links:
http://www.managementparadise.com/knt.nallasamygounder/documents/5536/brand-equity-of-nokia/
http://www.managementparadise.com/forums/marketing-management/16088-project-brand-equity.html
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