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What is DAGMAR and AIDA Model?

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What is DAGMAR and AIDA Model?

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My Query is about the SSM(Marketing) subject…. we havent done with the portion yet but can somebody let me know what are DAGMAR & AIDA Models??

 

Reply:

DAGMAR Model:

http://www.managementparadise.com/forums/marketing-management-rm-im/206670-dagmar-approach.html

AIDA Model:

http://www.managementparadise.com/forums/introduction-advertising/201222-aida-model.html

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