| Concept | Short Notes | |||
|
1. |
Convergence (RR-59) | 1. | Characteristics of Service (RR- | |
| 10) | ||||
|
2. |
Service Trinity (RR-43) | 2. | Goods Service Continue (RR- | |
| 32) | ||||
|
3. |
Technique & Functional Quality | 3. | Goods V/S Service Marketing | |
| (RR- 202) | (RR-31) | |||
|
4. |
Preserved Service Quality (RR- | 4. | Six Dimension of Service | |
| 203) | Leadership (RR-255) | |||
|
5. |
Yield Management (RR-170) | 5. | Vision – Mission Strategy (RR- | |
| 239) | ||||
|
6. |
Zone of Tolerance (RR-59) | 6. | Service Recovery (RR-209) | |
|
7. |
Pricing Objectives (RR-72) | 7. | Service Failure (RR-208) | |
|
8. |
Line Of Visibility (RR-206) | 8. | Gap Model (RR-193) | |
|
9. |
Guidance Qualities (RR-36) | 9. | Franchising (RR-98) | |
|
10. |
Service Life Cycle (RR-70) | 10. | Core & Supplementary | |
| Services | ||||
|
11. |
Facilitating Service (RR-71) | 11. | Buying Roles (RR-57) | |
|
12. |
Levels Of Customer Contact | |||
| (RR-102) | ||||
|
13. |
Service Scope (RR-114) | |||
|
14. |
Quality Dimension (RR-191) | |||
Long Answer-
1.  Strategies For Managing Capacities to Match Demand (RR-163)
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2.  Strategies For Managing Demand to match Capacities(RR-166)
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3.  Service Marketing Environment (RR-24)
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4.  Growth of Service Sector in India (RR-5)
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5.  Steps in Service Market Segmentation (RR-155)
NOTE: RISHABH PUBLICATION (4th
EDITION)
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