Special Studies in Marketing Prelims Question Paper 2013 – Nidhi Academy

Note:

1.      Attempt both the sections on same answer sheet
2.      All the questions are compulsory in Section I and attempt any three questions from Section II
3.      Figures to indicate right will give you full Marks

SECTION I

Q1. Concepts                                                                                                                                                 15

1. Consumer Behavior
2. Decision Making
3. Motivation
4. Break even Method of Budgeting
5. Publicity

a)      Diffusion Process

b)      10 golden rules of integration

c)      Define Ad agency & functions of each department

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