- Characteristics of services and its implication on banking, housing and construction industry
- Pricing in tourism services and its elements
- Branding of services
- People mix in service industry
- Critical and non-critical incidents
- Moments of truth
- S.T.P. (Segmentation, targeting and positioning) concept
- Gap model of service quality and ways to overcome each gap
- Quality dimensions of hotel industry
- Service recovery procedure of hotel
- Way of Handling consumer complaints
- Factors for growth of service sector in India
- Flowcharting/service mapping of banking services
- Internal marketing of insurance services
Apart from this, also go through:
http://www.bms.co.in/service-sector-management-important-question-bank-2013-vipin-saboo-tutorials/
http://www.bms.co.in/service-sector-management-most-important-questions-2013/
http://www.bms.co.in/service-sector-management-important-question-bank-navigator-tutorials/
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