Apple Inc. Bought Beats audio for $3.2billion. Both Apple and Beats believe that a great music service requires a strong editorial and cu-ration team, and that they will continue to expand what they do in those areas. Beats plus Apple equals an unparalleled joyful experience, would be the message.
When the acquisition of Beats Audio by Apple was announced, I thought the two companies had a good fit. An iconic audio solution coupled with Apple’s entire product line would be killer.As odd as it seems, I believe the founders of Beats Audio will bring a fresh dose of showmanship to Apple with the merger. This is the largest deal by Apple till date. This purchase will be a win-win for both parties for various reasons.
“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Tim Cook, Apple’s CEO. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.” These statements by Cook spur on the perfect match of Apple and Beats.
Moreover, Apple’s acquisition of Beats Audio was only announced a few days ago, and they’re already in the local Apple store in numbers. The Beats Audio headphone line will fit perfectly with Apple’s existing device lines. There’s a lot of cash to be made by Apple with the headphones in the store. With this acquisition they can use their technology and resources to provide a better headphone experience to users and also continue to create high-end stylish products. The addition of Beats will make Apple’s incredible iTunes lineup even better, extending the emotional connection with their customers that they have with music.
– Tanvi Shah
46 Comments