Audience Panel:
Audience panels are panels designed to provide information regarding media audiences Audience panels are of listeners/viewers of programmes on radio and TV The panel members are asked to listen the programmes on TV and radio regularly Their opinions on the programmes are collected for research purpose
The popularity of programmes or the reactions of viewers can be judged with the help of such panels Even the effectiveness of radio and TV advertising can be judged through such audience panels The most famous media audience panel is one which is operated by the A. C. Nielson Company(USA). In European countries, such audience panels are used extensively to study the expectations of radio and TV audiences
In India, advertising agencies are using the technique of audience panels for the benefit of their clients Such panels are used in the case of radio and TV advertising
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