Black Book Project Topic Ideas For Consumer Behaviour

When you are in your last year BMS, the main project work could take the most unexpected twist and turn. Many BMS students feel that black book project work is a nerve-wracking experience. Moreover, if the project work is approached in a haphazard manner, valuable time required for university exam preparation could be lost. Hence, we present here project topic ideas for Consumer Behaviour subject:

1. Study on Consumer Behaviour in Automobile Industry
2. Study on Consumer Behaviour related to different soap brands in Mumbai
3. Consumer Behaviour towards public sector and private sector banks
4. Study of Consumer Behaviour towards Life Insurance products in Mumbai
5. Analysis of Consumer Behaviour in upgrading to conspicuous goods in branded apparels
6. Consumer Behaviour towards Electronic Security solutions
7. Study on changing consumer preference towards organized retailing and unorganized retailing
8. Impact of promotional activities at mall on consumer’s behavior at shopping malls
9. Study on factors influencing adaptability and usability of consumer electronics
10. Future of consumer durables pertaining to Big Bazaar
11. Influence of branding on consumer behavior
12. Study on consumer electronics industry in India
13. Consumer perception of M-commerce
14. Study on consumer’s perception towards branded jewellery
15. Importance of insurance to consumers
16. Study on cross sales of sequentially ordered products in the consumer banking industry
17. Feasibility study on consumer’s perception towards electronic moving messages – outdoor media advertising industry
18. Consumer Behaviour in Buying Ball pens
19. Study on consumer perception towards service quality of internet banking
20. Consumer’s perception towards luxury car segment
21. Impact of loyalty programs on consumer purchase behavior and loyalty
22. Study on consumer perception of organized retailing in India
23. Comparison between Samsung and other consumer durable brands
24. Consumer satisfaction towards Nestle products
25. Consumer’s buying behavior towards branded clothes in Delhi