Event Management
This project has been prepared for the completion of the Subject – Project Work as it is required under Fifth Semester of Bachelor of Management Studies. This project explores the various aspects of event management. This project is broadly divided into seven sections.
The first section of the project we take look at what is event management, its benefits and the key elements of events with the help of an example. We also touch upon how this is growing industry looking at what it was 15 years ago and what is the current position of this industry. Then we see broad classification of events, which is in to two categories namely live entertainments events and corporate events. Corporate events account for the lion’s share of the total number of events managed in the country.
The second section of the project deals with the industry scenario. This section covers details of event management showing that now weddings and birthday parties are celebrated in such a large scale that professionals are required to manage them. This is followed by the overall size and shape of the industry further followed by segmentation of events breaking it into smaller categories and the future prospects of this industry.
The third section of the project deals with the actual process of event management. We first look at the over all planning structure which is comprised of analyzing the event. This is followed by assembling the event management team, then selecting the event coordinator. After which decision makers, technical staff and support staff are appointed. An efficient record keeping system is to be implemented.
The fourth section of the planning phase is the budget, which is a very important detail. It is only through the budget does the manager know what all are the options in all the fields that can be employed for the event. Then an efficient program design needs to be designed.
The fifth section deals with selecting the speakers required for the event. Selecting speakers is a difficult task for the event coordinator. After which the site selection process begins. The next step is to decide the food and beverages for the event. Another important part of the planning phase is the security aspect of the event.
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