LONG ANSWERS:
1. Marketing of Product v/s Marketing Services. (24) V
2. Strategies for managing capacities to match Demand. (201) V
3. Strategies for Demand to match Capacities. (201) V
4. Internal Marketing Role, Objective, Components & Steps. (291) V
BOOKS: Vipul Prakashan. (Romeo Mascarenhas) Third Edition.
| Concept Testing |
| Physical Goods v/s Services. (23) V |
| Technological Environment. (65) V |
| Political Environment. (65) V |
| Economic Environment. (65) V |
| Zone of Tolerance. (98) V |
| Service Encounter. (99) V |
| Levels of Customer Contact. (99) V |
| Procedural Justice. (100) V |
| Consumer Behaviour (100) V |
| Hetrogeneity. (178) V |
| Short Notes |
| Characteristics of Services. (7) V |
| Buying Roles. (67) V |
| Service Failure. (68) V |
| Service Blueprint. (136) V |
| TARP. (263) V |
| Dimensions of Service Leadership. (284) |
| External Marketing. (289) V |
is it helping me for 2017 atkt of 5th Sem