BMS Sem 6 Question Banks: 22 International Marketing Short Note Questions


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question_bank

BOOKS REFERRED:- INTERNATIONAL MARKETING by Sunny Fernandes RISHABH PUBLISHING HOUSE(RPH) Second Edition.

SHORT NOTES

1. International v/s Domestic Marketing [11]
2. David Ricardo’s Theory [14]
3. GATT v/s WTO [54]
4. Tariff v/s Non-Tariff Barriers [65]
5. Specific v/s Ad Valorem Duty [66]
6. Essentials of Good Packaging [77]
7. Role of IIP [79]
8. Role of Overseas Distribution Channel [88]
9. Factors Determining Price [99]
10. Export Pricing [100]
11. Break Even Pricing [122]
12. DEPB Scheme [139]
13. APEDA [147]
14. Fiscal Incentives [149]
15. Market Skimming v/s Market Penetration [155]
16. FOB Price v/s CIF Price Quotation [156]
17. Forms of Direct Exporting [161]
18. Indirect exporting [164]
19. Contract Manufacturing [167]
20. Management Contracting [168]
21. Market Selection Process [186]
22. Direct v/s Indirect exporting [193]

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