LONG ANSWERS
Q.1Â Â Â Â Â Drivers of growth of retailers in India [10]
Q.2Â Â Â Â Â Types of Retailers [19]
Q.3Â Â Â Â Â Building a Sustainable Competitive advantage [61]
Q.4Â Â Â Â Â Role of IT in Retail [70]
Q.5Â Â Â Â Â Types of Store Layout [158]
BOOKS REFERRED:- RETAIL MANAGEMENT by Sunny Fernandes RISHABH PUBLISHING HOUSE(RPH) Second Edition.
| CONCEPTS |
| Consumer Co operatives [34] |
| Leased Departments [34] |
| Retail Market Strategy[59] |
| Merchandise Management [78] |
| Tonnage Merchandising [82] |
| Rounder [83] |
| Gondolas [84] |
| Category Management[85] |
| Fad [91] |
| Parallel Branding [101] |
| Private Labelling [101] |
| EDLP [117] |
| Extinction Pricing [119] |
| Psychological Pricing [119] |
| Coupons [124] |
| Rebates [125] |
| Store Planning [137] |
| Visibility [141] |
| Staple Goods [155] |
| Lifetime Value [182] |
| RFM Analysis [184] |
| SHORT NOTES |
| Retailing[3] |
| Retailers role in distribution channel [5] |
| Store v/s Non Store retailer [37] |
| Multi channel Retailing [38] |
| Types of Franchising [46] |
| Franchising in India [53] |
| Strategic Retail Planning Process[66] |
| Advantages and Disadvantages of high |
| inventory turnover [90] |
| Assortment Planning [92] |
| Factors affecting pricing decisions (114) |
| Markdowns [122] |
| Store Location [137] |
| Floor Space Management [164] |
| CRM [176] |
| Customer Retention [184] |
| CRM Process [180] |
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